Which is what happens when you work with a Paid Search strategist who’ll make the right moves for your ad spend and growth.
There was no turning back after I helped my first client grow from under $2 million to over $4 million in one year.
It’s getting harder to justify the spend – when you’re not getting the ROI you were expecting.
You were growing your business just fine—until Google Ads started eating into your margins.
I've seen it all
A client who ran through 50 agencies frustrated with the inconsistent account management.
An apparel client trapped with a poorly structured account, making it hard to understand what was actually driving sales.
And a behavioral health client being pushed into a higher CPA because the their agency wasn’t optimizing for the right conversion actions..
you deserve better.
Your ad spend should be helping your business grow, not drain profits.
And that’s where I come in.
To make your Google Ads work for your business, so that you can scale with confidence.
But here's the truth
and I’m here to take Google Ads off your hands and become your new PPC playmaker.
Hey, I'm Stephen
Or Google Ads strategist, manager, consultant – whatever fits the scale of your team and ad spend.
I’ve worked with clients across various industries, getting results that bring you a sigh of relief. Without making your ads another fire to put out.
I’m not going to lie – I didn’t expect to go into ads. My first client, a former vet like me, took a chance on me in 2019 and gave me $500 to spend.
I tested until we found and scaled up the right campaign, and in under a year, we hit a monthly spend of $30k that helped the business grow to $4 million in less than a year.
By leveraging Google Ads, I help you scale up the business, rather than your expenses.
But I also wanted to do good work I could put my name behind.
I discovered this paid search power without even looking for it.
One of the reasons I’ve gotten as good as I have is because I’ve only focused on paid search from the beginning.
Some of that time was spent with an agency, where I quickly grew to become their best performer, handling accounts with millions in ad spend.
But when nearly every client began asking, “Can Stephen go full-time on our account?” I was stretched pretty thin and working long hours without being able to provide the level of dedication I wanted to.
So, I decided to take a chance on myself and go out on my own.
My Mission
I’d rather grow my clients’ revenue than increase the number of clients I'm working with.
Because I want my clients to get the most out of a paid search.
Because I want my clients to get the most out of a paid search.
Beyond the results, clients kept mentioning this one thing like it wasn’t the norm – how much I cared about the business.
I don't need to spend a weekend studying a technical product just so I can understand it.
Or extend our 1:1 calls to understand your business and customers.
The reason I go the extra mile?
Because I don’t want to guess what you do for your business or the reasons customers buy your product.
Getting a 360 understanding of your business, product, and customer, is what creates ad campaigns that bring results.
2x increase in the volume of qualified leads
Within 1 month, a high-ticket service provider saw a
and a
45% drop in cost per qualified lead
after switching their primary conversion action.
grew by 67% in revenue over 3 months
This eCommerce client
after restructuring their Google Ads account and
focusing on high-margin SKUs.
Luxury Home Goods brand increased ROAS by 87%
After shifting to profit-based bidding, this
and scaled spend
by 60% without sacrificing margins.
moved over $3M in inventory during December
A high-end seasonal eCommerce brand
by restructuring branded and non-branded campaigns and
aggressively targeting competitors.
eliminate 40%+ of wasted ad spend
In the first 30 days, I helped this Lead Gen brand
while doubling the volume of
qualified traffic.
A proven process repeated for clients over the last 5 years
For clients like these, the right strategy made all the difference.
While every business has unique goals, nearly all my clients see measurable improvements within 30 days.
Here are just a few success stories we can dive into on a call:
PR
EV
NE
XT
Here’s how we’ll do it.
I believe that ads should increase your profitability, which is why I structure your PPC campaigns for profit and scalability.
Our first conversation isn't just about numbers – it's about understanding where your business is now and where you want it to be.
We'll discuss your challenges with paid search and what success looks like for you. It's a chance for both of us to see if we're the right fit for each other.
Book a Discovery Call
Step 01
Book a Discovery Call
01
Before making any changes, I do a deep dive into your Google Ads account. This isn't just a surface-level review – I'm looking for hidden opportunities and structural issues that might be holding you back.
You'll get a clear picture of what needs to change and how we can make it happen.
Audit your Google Ads account
Step 02
Audit your Google Ads account
02
- What makes your product unique
- Who your ideal customers are
- Why they choose you over competitors
- What drives their buying decisions
Building Your Strategy
Step 03
Building your Strategy
03
This careful approach means we're not just spending more – we're growing strategically.
Testing and Scaling Confidently
Step 04
Testing and Scaling Confidently
04
No guessing, just clear results.
Keeping you in the Loop
Step 05
Keeping you in the Loop
05
- Building campaigns that can scale efficiently
- Creating systems that grow with your business
- Focusing on profitability, not just revenue
- Continuously refining our approach based on data
Engineering your business for growth
Step 06
Engineering your business for growth
06
I'm always looking for ways to get you more value from your ad spend.
Rinse & repeat
Step 07
Rinse and Repeat
07
We'll discuss your challenges with paid search and what success looks like for you. It's a chance for both of us to see if we're the right fit for each other.
Book a Discovery Call
step 01
You'll get a clear picture of what needs to change and how we can make it happen.
Audit your Google Ads account
step 02
- What makes your product unique
- Who your ideal customers are
- Why they choose you over competitors
- What drives their buying decisions
Building your Strategy
step 03
This careful approach means we're not just spending more – we're growing strategically.
Testing and Scaling Confidently
step 04
No guessing, just clear results.
Keeping You in the Loop
step 05
- Building campaigns that can scale efficiently
- Creating systems that grow with your business
- Focusing on profitability, not just revenue
- Continuously refining our approach based on data
Engineering your business for growth
step 06
I'm always looking for ways to get you more value from your ad spend.
Rinse and Repeat
step 07
This isn't just a process—
I take pride in going the extra mile because I believe in building partnerships, not just managing accounts.
Want to see how this process can work for your business?
it's my commitment to your success.
When I’m not obsessing over my clients’ PERFORMANCE, you’re going to hear my kids (& dog) in the background.
In 2016 however, my life looked a little different.
I was a Air Force Vet heading back to college, unsure of what came next.
But sometimes the best paths find you: a digital marketing program through my alma matter that led me to work with my first paid search client. His company saw immediate ROI, with results I’ve been able to replicate with other businesses across the years.
These days, I live in Pittsburgh, Pennsylvania with my incredible wife, Liv. Our daughters have helped me rejoin the 5 am club, which means I’m on my clients’ accounts by six.
Evenings are for family and catching up on my favorite teams.
Heads up: ask me about your favorite team (any sport, any league) and I’ll probably know their stats a little better than you.