Complete Strategy and Management of Google Ads
How I Helped Grow an eCommerce Business’ Revenue by Nearly 600% in 6 Months Through Hands-On Paid Search Management
SERVICE PROVIDED:
Redacted out of respect to the client. Industry specifics and information can be provided on call
NAME:
eCommerce for Household Products
INDUSTRY:
The founder was a seasoned entrepreneur with decades of experience, and knew the ins and outs of PPC.
But having tried and worked with over 50 agencies, there were some struggles.
“You’re their favorite till they get someone else.’
about the client
OUR JOURNEY TOGETHER
When he launched his new venture, he didn't hesitate to bring me back on board in 2024. As the client put it, it was a "no-brainer" decision. This time, our partnership was even stronger because I had evolved in my approach.
THE SECOND ROUND OF WORKING TOGETHER
As the client recalls,
“In that first round, we needed some expertise in PPC marketing and quick results. Stephen hopped right on and took on full ownership. He was really easy to work with, hopping on calls around our schedule, and is really keen in understanding your whole business – understand how he fits in and where he can add the most value.”
OUR FIRST PARTNERSHIP
“He knows the right questions to ask and this second time around, he’s asking a lot more about the business and goals – not just in paid search or shopping behavior, but also the company’s goals – to have a 360 understanding of the business.”
My initial collaboration was with this client’s previous eCommerce business a few years ago.
While they had a large in-house team, he was looking for someone who could deliver specialized paid search expertise with quick and consistent results.
I jumped in, took full ownership, and delivered the results they needed.
My Approach
The success came from treating this as a partnership rather than a typical agency-client relationship. As the client noted,
“I’ve worked with agency owners and consultants in the past, where it was more about the money. I think Stephen’s really passionate about growing the business - it’s obvious how much he enjoys it and reflects in the growth our business has seen since we hired him.”
Our high conversion rates weren't accidental. We understood that their customers weren't just browsing - they needed water filters and wanted a trustworthy supplier. By focusing on this intent and building trust through our ad messaging, we created a direct path to purchase.
Why It Worked
Deep Platform Expertise: While the client had the business knowledge, I brought specialized platform expertise from spending every day in Google Ads and working across multiple clients.
Full Business Integration: Instead of just managing campaigns, I asked questions about the broader business goals and strategy. This helped me align our PPC efforts with the company's overall vision.
Consistent Availability: I made myself available beyond scheduled weekly calls. When Harris needed something, he could reach out anytime - something he noted was "not always the norm" with other providers.
RESULTS
What made these results particularly impressive was the market context.
The business operates in a competitive space with significant overseas competition. We needed to stay ahead with our messaging and targeting while serving their primarily 55+ audience who finds them through search.
Maintained Efficiency While Scaling
I believe in understanding the whole business, not just the PPC metrics. With National Filter Warehouse, I focused on:
over just four months, maintaining a consistent ROAS.
Increased Revenue by 4.7x
during the same period, driving significant volume growth.
Achieved a 3.9x Increase in Conversions
Successfully nearly quintupled the volume while significantly boosting profitability.
“We certainly outperformed anything we projected. The revenue growth is unbelievable when I say we grew by nearly 600% in just six months.”
A Different Kind of Partnership
And like Harris mentions, brings you an “insane” ROI on your investment.
This case study was built of a conversation with this specific client, going through our work together.
Anything in quotes is a word-for-word statement said by the client on a recorded call.
“With Stephen, you get someone who executes, someone interested in the business, and gets results. Working with him is unlike working with agencies – you can see him being a long-term part of your team and he works hard to understand the business and fit in.”
Is directly invested in your success
Stay hands-on with your campaigns
Maintains consistent communication and availability
Understands both the technical and business aspects
I don't operate like a traditional agency, and that's intentional. There's no account manager turnover, no constant upselling, and no disconnect between strategy and execution.
When you work with me, you get someone who:
read the case studies
Ready to see results like this eCommerce Founder and grow your Product with Paid Search?
If you're looking for a PPC partner who will be as invested in your success as you are, let's talk.
I'll help you understand if we're a good fit and explore how we can achieve similar results for your business.